• Training: sustainable sales skills development through immersive simulations
  • Growth through new business development
    Growth through new business development
  • Growth through increased focus on increasing revenue
    Growth through increased focus on increasing revenue
  • Growth through focused sales management
    Growth through focused sales management

Recommended Reading for Sales People

Here is a list of sales books and resources that we use regularly and can recommend.

Introductory Sales Books

The Secrets of Question-Based Selling – Tom Freese, 2000, SourceBooks

The Lost Art of Cold Calling - Matt Wanty, 2017 Priority House

Solution Selling – Michael T Bosworth, McGraw Hill, 1994

The Science of Selling - David Hoffeld, 2016

Stories and Persuasion in Sales

What Great Sales People Do - Michael Bosworth and Ben Zoldan, 2012, McGraw Hill

Tell to Win : Connect, Persuade and Triumph with the hidden power of story – Peter Gruber, 2011, Profile Books

Putting Stories to Work: Mastering Business Storytelling – Shawn Callahan, 2016, Pepperberg Press

Influence - The Psychology of Persuasion - Robert Cialdini, 2006, HarperBusiness

Pre-suasion - A Revolutionary Way to Influence and Persuade - Robert Cialdini, 2016

Advanced Sales Books

The Challenger Customer: Selling to the hidden Influencer Who Can Multiply Your Results – Adamson, Dixon, Spenner and Toman, 2015, Penguin Books

New Sales. Simplified - Mike Weinberg 2012. The best book around on new business development.

For Sales Managers

Cracking the Sales Management Code - Jason Jordon, 2012 McGrawHill