" I. Love. This. Book! Seven Stories Every Salesperson Must Tell is must-read for sellers and sales leaders. I'm continually preaching that our "sales story" is our most critical sales weapon and Mike Adams does a masterful job expanding on not only WHY you need these seven types of stories, but he shows you HOW to create them. This book is so brilliantly put together. Read this and immediately put Adams' advice to work to increase your sales.'
Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified.