MORE ADVANCE PRAISE FOR SEVEN STORIES
'Of the thousands of sales books written every year only a few stand out as ground-breaking — only a few will stand the test of time. Mike Adams' book Seven Stories Every Salesperson Must Tell is one of those.
'As the title suggests it is peppered with compelling true stories that reinforce why storytelling is an essential sales skill and why we need to prepare and practise our seven stories. And most importantly, Mike tells us how. He provides a very clear and structured approach to creating, practising and delivering our stories, each at the appropriate time in the buying journey and sales process.
'This book is an outstanding read and the best sales storytelling book I have read.'
'A highly practical and engaging guide to how storytelling can create both positive customer experience AND a competitive advantage in any crowded market. We all know storytelling works. Mike has provided the best guide to how to make it work I've seen in 30 years of sales globally.'
Dean Mannix, CEO SalesROI and SalesITV
'The ability of a salesperson to tell stories while they're selling is extremely powerful. Mike Adams does an excellent job of providing a framework to lead sellers to success. He discusses the key elements of stories and the importance of sharing these with prospects, rather than boring case studies and bullet points. The bottom line: stories work! Adams shows how persuasive they can be when done right.'
'Mike's book is not only right place, right time with the right message, but it's undeniably accurate and supported by the science that Mike articulates so beautifully. Mike's Seven Stories Framework is not only elegant, it's simple enough for every sales person to embrace. When they do, they will take their sales results to a whole new level. For sales people, the winners and losers of the future will be determined by their ability to use stories. This book is a must read for EVERY sales person in 2018 and beyond.'
Graham Hawkins. Founder and CEO Salestribe
'Whatever line of business you're in, almost everyone nowadays is in the business of selling. It's also true that everyone hates being sold to…but everyone loves a story! Great stories transport us into other people's worlds, engaging emotion and bringing it to bear on a decision.
The ability to tell a great story is arguably the most powerful tool in your toolbox. It differentiates the good from the great communicator and is at the very core of effective selling. Mike's book provides all you need to know to bring individual stores to life. Highly recommended.'
Malcolm Ferguson. Senior Sales Director, Oracle Digital
'Mike's book is a fantastic complement to the courses he runs on using the ancient art of story-telling to establish rapport and build confidence. Sales is a challenging profession, and in the modern electronic world, which seems to get faster every year, the art of promoting products or services through the use of a compelling and well-structured story is a powerful tool that by many has been forgotten. Mike is doing a fantastic job to re-invigorate this previously neglected skill. The framework of the seven types of stories is simple and easy to implement.'
Christopher Armstrong Head of Markets and Growth, UGL